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RETAIL BANKING | Cesar Tordesillas, Malaysia

RHB simplifies banking experience

RHB wants its products easily understood, relevant and attractive, while making banking experience convenient through its concept "Easy by RHB".

Complete with a new brand image relevant to its target segment, the "Easy by RHB" unique suite of products include an 'instant-approval' personal loan, an instant debit card that allows immediate use for your retail purchases or spend, a customised savings package that encourages savings, a special personal accident insurance plan, as well as ASB financing.

"Paperless application processes and instant approvals are what customers will experience when they walk in to obtain their products in any Easy outlet. In addition, Easy outlets will be situated closer to the community and will operate during 'non-traditional' banking hours for easy and comfortable access," said Dato' Tajuddin Atan, Group Managing Director of the RHB Banking Group.

Easy customers will also participate in a quarterly prize draw that provides them an opportunity to win attractive prizes.

The Group launched its first two Easy outlets in Taman Sri Gombak and Senawang. They have plans to open more in the future to serve more communities throughout the country.

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