Affin Bank slashes down target for 2nd OMG Campaign to $653.5mn

The campaign’s was able to receive 9.7mn entries and garnered in excess of $392.1mn retail deposits growth.
Affin Bank Bhd is targeting less than RM2 billion ($653.49 million) for the second Oh My Goshh! (O.M.G) deposit savings campaign to be launched on June 1.

"As our OMG campaign ended in April this year, we have received an overwhelming response with over 9.7 million entries and garnering in excess of RM1.2 billion ($392.09 million) retail deposits growth during the eight months with about 70,000 new customers," said Consumer Banking director Idris Abd Hamid at the OMG prize- giving ceremony and preview of OMG Two.

The main objective of the campaign was to focus on customers' loyalty and to value-add products and services in increasing customer base and reduce carbon footprint by going paperless or "no forms" at all the branches.

Among the contributing factors are the variety of interest rates which have been revised, especially for the fixed deposit, and the ongoing drive to all of the branches to drive this campaign.

View the full story in Bernama.

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