CBA’s digital home loan channel its fastest growing

First-time home buyers have become more comfortable with digital loans, CBA said.

Commonwealth Bank of Australia (CBA) said that its digital home loan channel is now its fastest growing application channel.

Australians in their twenties are the fastest growing cohort for online home loan applications, whilst those in their thirties make up the largest share of digital applications, the Australian bank said in an online statement on 3 November 2025.

First home buyers are showing one of the most striking behavioural shifts in CBA’s digital home loan channel, the bank noted.

“Traditionally, first home buyers have preferred a face-to-face experience, but that’s starting to change,” said Marco Meneguzzi, executive general manager of home buying.

“Just as they’re comfortable researching and shopping online for everyday purchases, they’re now applying the same habits to bigger decisions like buying a home,” Meneguzzi said.

Home prices in Australia recorded its strongest monthly rise since June 2023 just this October 2025, with a recorded 1.1% price increase. The annual growth rate now sits at 6.1%, according to CBA’s estimates.

“We thought prices would rise 6 per cent by year-end — and we’ve already hit that mark. Momentum has been stronger than anticipated, and while the prospects of no more interest rate cuts due to sticky inflation may slow things down, we still expect further gains,” said Belinda Allen, CBA’s head of Australian Economics.

Listings in Perth, Brisbane and Adelaide are well below their five-year averages, and homes in Perth are selling in just 12 days on average, CBA noted.