RETAIL BANKING | Cesar Tordesillas, Thailand

Thailand's Kasikorn Bank customizes services for Chinese customers

Kasikorn Bank plans to offer Chinese-language forms and documents, Chinese-speaking call center and a number of Renminbi-based transaction services.


These have been developed specifically to meet the needs of Chinese investors in Thailand, said Pipit  Aneaknithi, Kasikorn Bank executive vice president.

Thailand is a major investment destination for Chinese businesses, as their direct investment from 2005 to 2011 surged at an average annual growth rate of 25.36 percent, according to Pipit.

Chinese investors's application for investment incentive in Thailand reached 28.5 billion baht or around US$904.8 million in 2011, the second largest foregin applicants. Chinese investment in the country focuses on construction, wholesale- retail, transportation, financial services, property, machinery, rubber and chemical products.

The Kasikorn bank expects Chinese investment in Thailand to accelerate over the coming three years.

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