, India

India-based Flipkart expands online grocery operations

This will help the company compete with other big grocers, IGD said.

Walmart-owned Flipkart is expanding its online grocery operations to more cities in India and rolling out voice search in English and Hindi, IGD reported.

The company has expanded its online grocery service to more than 50 big cities in India, but as the retailer has seen increased demand for online grocery sales from smaller cities, it now intends to reach over 70 more locations in the next six months.

At the same time, Flipkart’s voice search function is now getting five million queries a day. With this capability, consumers can now discover and buy products using voice commands in multiple languages, starting with Hindi and English.

IGD commented that the online grocery market has grown rapidly during the pandemic, and this expansion allows it to compete with the likes of Alibaba-backed BigBasket, Grofers, Amazon and Reliance Industries’ JioMart.
 

Join Asian Banking & Finance community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!