Bpifrance embraces selective approach to Gen AI adoption

Banks advised to be cautious in approaching generative AI investments.

Bpifrance is taking a measured approach to generative AI (Gen AI) adoption, balancing innovation with selectivity and a focus on practical use cases, according to Arnaud Caudoux, Deputy CEO.

Recognizing the transformative potential of Gen AI across banking, Caudoux emphasised the need for “caution” in how banks invest in this technology.

“It’s a massive new wave of technology,” Caudoux explained. “You have to be there. You have to invest. You have to have your own network of companies.” He highlighted the importance of selectivity, urging banks to assess opportunities carefully and partner with the right venture capital firms.

Bpifrance’s strategy prioritises targeted investments over broad applications, focusing on refined, scalable solutions that align with core banking functions. “You don’t necessarily need to be investing in frontier models, which are massively capital-consuming,” Caudoux noted, suggesting that banks would benefit from “very vertical, focused” Gen AI applications rather than expansive, general models.

The company has cultivated an innovation culture that encourages internal teams to propose and refine use cases for Gen AI, while its strong IT department and innovation lab enable efficient deployment of new technologies. “The best way to be future-proof is to make sure that your customers push innovations to you,” Caudoux added, stressing Bpifrance’s commitment to supporting innovative sectors.