China’s mobile wallet growth driven by infrastructure, innovation
Digital giants fuel China’s high mobile wallet adoption rate.
China’s mobile wallet usage has reached over 84% adoption, driven by infrastructure advances and competitive innovation among digital giants, according to Violet Chung, Senior Partner at McKinsey & Company during Sibos 2024 at Beijing.
A rapid digital transformation has enabled widespread mobile payment adoption, bypassing traditional brick-and-mortar banking structures. “The digital adoption…just a lot faster in that sense,” noted Chung, emphasising how China’s digitally savvy population contributed to the surge.
Platforms like Alipay and WeChat Pay maintain dominance through diverse use cases and convenience, which have become essential to daily transactions in China. “There’s a lot of usage of looking for cash scenarios,” said Chung, highlighting how mobile wallets are used for an array of activities, from shopping to peer-to-peer transfers.
Chung pointed to QR code technology and strong analytics as key elements that enhance consumer convenience and loyalty. These features allow digital giants to create “loyalty and financial products” that engage consumers, driving the stickiness of mobile wallets in China’s fast-evolving payment ecosystem.
Commentary
Embracing Change and Capturing Opportunities with Insights from Leading Chinese Banks