Philippines anchors NTT DATA’s Southeast Asia strategy

ADAPTIS will drive omnichannel growth and local innovation.

The Philippines is set to play a critical role in NTT DATA’s global digital payments strategy, with the launch of ADAPTIS positioned to capture growth. At the NTT DATA Payment Services launch of ADAPTIS in Makati, Shinichiro Nishikawa, Head of Global Payments & Services Division, NTT DATA Japan, said the country offers one of the most compelling opportunities in Southeast Asia.

To strengthen its presence, Nishikawa said NTT DATA merged two local companies to deliver integrated solutions. “We are merging these two companies [for] more good services like omnichannel or offline to online, or online to offline, either. So the kind of service we want to create here is more convenient to the market,” he explained.

When asked about adoption in neighboring markets, Nishikawa pointed to timing differences. “It takes time compared to other countries… but our main targets, and also the very opportunity market is the Philippines,” he said.

Nishikawa emphasised that ADAPTIS is future-ready, able to adapt to regulatory and technological shifts. “We are the middle man that can connect to the financial institution, to the merchant, then margin to provide to the consumers,” he said.

On the Philippines’ role in innovation, Nishikawa said NTT DATA brings both global expertise and respect for local context. “Our philosophy in Japan is also dedicated to the local cultures and the local behavior,” he said. “But only bringing some new technology has no meaning so we adapt to the local needs. That's why our team is also working together with the local chief.”