Yap, Citi's new head of fund services, aims to expand Citi's fund services to China and Korea, and change some systems.
Name: Cheeping Yap
Position: Head of Fund Services for Asia ex Australia
ABF: What makes you excited about your new position?
The growth opportunities in market in Asia as a whole and the unique position that Citi has in each of the local markets in Asia to leverage and implement a business model that can help us to growth and improve our competitiveness in the market through deploying a global solution with local market characteristics.
ABF: What three goals are you focused on?
ABF: What will you do differently in this position?
Leveraging global platform to develop local market characteristics is where we differentiate significant among our global competition where our competition is either lack footprint in Asia where they service Asia out of 1-2 hubs, e.g. HK or Singapore, or they adopt a local system infrastructure for each local markets. A second priority is to develop a “one citi” approach to integrate various resources within Citigroup to develop best of breed services to clients, e.g. ETF services in a joint effort with Citi Global Markets.
ABF: What changes are you planning for?
ABF: What are your key business philosophies?
ABF: What previous positions prepared you for this one and how?
Transformed the largest fund services business in Asia, Hong Kong.
ABF: Anything else you'd like to add?
Despite challenging market out there, we are in growth mode on fund services business in Asia. It is a great position to be in.
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