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BANKING TECHNOLOGY | Tony Chua, India
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HDFC starts offering trading app for smartphones

The technology is equipped with sophisticated features to ease clients’ trading, transaction and market information gathering.

HDFC Securities Limited, a subsidiary of HDFC Bank, has come up with trading applications for smartphones and tablets based on Android, BlackBerry and Microsoft Window operating system. It is also available for Java based feature phones. The iPhone version of the app will come soon.

The apps will facilitate clients to trade, transact and receive market information anytime, anywhere. Customers could use these apps to place orders in equities and derivatives, get stock quotes, online hold/release of funds and securities, market-watches, track market movements and positions, place off-market orders etc. Aided by 256-bit encryption, the apps ensure that the transactions remain under foolproof security.

Speaking on the occasion, Aseem Dhru, managing director and chief executive officer, HDFC Securities, said, "Technology is converging around mobile phones, tablets and now applications. Increasingly, customers use these devices to consume besides voice, music, video, social media and the internet. With internet usage becoming prevalent, internet commerce is the next logical requirement. We are happy to offer our customers these apps which they can download free on their smart devices and never miss an opportunity to trade in a fast and secure environment."

To get started, HDFC customers have to give their consent for mobile trading either online or by sending the consent form to HDFC through post. The form is available on HDFC's website.

View the full story in The Mobile Indian.

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