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CARDS & PAYMENTS | Cesar Tordesillas, Thailand
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Bangkok Bank boosts Internet economy with payment options

Thousands of Google AdWords customers across Thailand are getting assistance from Bangkok Bank financial pre-payment options.Services are being offered through four channels: branches, ATM, Bualuang Phone and Internet Banking. The new pre-payment options offer AdWords customers more flexibility, speed and convenience, while making it much easier to set up and manage search engine marketing campaigns in Thailand.Google AdWords is a highly-targeted search marketing platform that helps companies of all sizes to find new customers in Thailand and around the world. In particular, SMEs can use AdWords to cost-effectively grow their business during these tough economic times."The cooperation between Bangkok Bank Plc and Google Southeast Asia, a leading Internet company in the region, coincides with BBL’s policy to support SMEs business and provide industry-leading financial services to the growing and important Internet economy," said Bangkok Bank Senior Vice President Suwanna Usanachitt.Pornthip Kongchun, Thailand Marketing Manager, Google Southeast Asia, said: "Google is committed to improving the experience for its AdWords customers in Thailand, a very strategic market for us in Southeast Asia. We have responded to feedback from our Thai AdWords customers requesting for more easy and convenient ways to pay for their search engine marketing campaigns."A satisfied user, Piarin Kunaderekwong, Marketing representative for the Very Good Uniform, lauded the new service: "The new pre-payment options from Bangkok Bank and Google make my life much easier. It is very convenient and very easy since the bank has so many branches and one is very close to my home. It does not require a lot paper works or documents. Just print the payment slip and pay to any teller personnel at the bank."Very Good Uniform Co., Ltd., a leading uniform producer for over 40 years, has used Google AdWords for the past four months to grow its business with a minimal budget. For every US$2.9 the company spends on Google AdWords it gets back US$67,5 in sales which is excellent return on investment.

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