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CARDS & PAYMENTS | Staff Reporter, Hong Kong

Citi launches rewards card with first API partnership

Cardholders can offset purchases using their accumulated points.

Citi integrated its rewards programme Citi Pay with Points with 24-hour online shopping mall HKTVmall, marking its first API partnership in Hong Kong.

The service allows cardholders of Citi-point bearing cards to offset purchases using reward points on the HKTVmall website or mobile app, according to a press release.  

“We are excited to be launching our first API partnership in Hong Kong with a like-minded company that is renowned for and committed to ongoing innovation and providing best-in-class customer experience,” said Citibank Hong Kong head of cards and unsecured lending Lum Choong Yu.

To offset purchases, users need to complete payment using their credit card, perform a one-time identity verification and select the amount due.

“Citi Pay with Points has been a phenomenal success and extremely well received by our cardholders as it makes spending with a Citi credit card all the more rewarding. Today, close to 50% of reward points redemptions are conducted through the Pay with Points platform,” Choong Yu added.

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