Chart of the Week: 1 in 4 Filipinos have used BNPL services

The number of unique users rose by 40% as of end-2024.

About 28.4 million Filipinos have used buy now pay later (BNPL) services by end-2024, according to data from UnaCash.

This is 40% higher than the 20.3 million unique users reported as of end-2023.

This makes the Philippines the second-ranked country in terms of BNPL penetration rate amongst its total population, behind Singapore, which has a 31.36% penetration rate or 1.9 million users out of its 6.05 total population. Malaysia, Thailand, and Indonesia followed.

“Filipinos are clearly embracing the flexibility and convenience that buy now, pay later services offer, and businesses are embracing this critical strategy to enhance customer accessibility and satisfaction,” said Erwin Ocampo, head of product for UnaCash.

UnaCash estimates an increase of BNPL usage in the Philippines by 28.39% among the total population at the end of 2025.

Also Read

MoneyHero partners with BPI to expand credit card offerings

Indonesians desire better fraud protection in real-time payments

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit