Citibank aims to become Asia’s top digital bank

More clients discover the convenience of online and mobile banking.

Retail banking head Anthony Thomas said Citibank wants to be the leading digital bank in the Philippines and in the rest of Asia. Citibank is the largest foreign bank in the Philippines.

“Citi continues to tap the latest technologies to enhance our client experience and also improve the way we serve them,” said Thomas.

One such investment is its new “Smart Branch” in Makati in the Philippines where clients use intuitive touch screens and view high definition media walls.

With smart banking, Citibank’s Makati branch has been transformed into a sleek, expansive office, drawing admiring comments from clients.

The Interactive Media Wall displays product information and a services menu. It also has Instant Account Opening stations that allow customers to conduct banking transactions such as opening an account virtually paperless and at their own pace.

“With technology as enabler, we are giving customers control over their banking needs,” said Thomas. “We re-engineered our processes, adding simplicity and speed, to create instant and paperless transactions that are so much easier for our clients."

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