Retail banks embrace social media and streaming to boost revenue

One digital bank in Europe reported an ARR of $50m from “financial media networks.”

Retail banks are increasingly turning to social media networks and streaming services to make a profit, with 60% of advertisers shifting budgets to retail media, according to a study by SAS.

“By the end of 2026, every major retail bank will have a media strategy, whether they call it that or not,” predicted Cornelia Reitinger, Head of Advertising Business Development at SAS.

“Institutions that operationalise financial media networks could realistically see a 20% – 30% uplift in noninterest income within two years,” said Reitinger.

One digital bank in Europe, for example, reported an annualised return rate (ARR) of $50m from what SAS calls “financial media networks” earlier in 2025. Performance is reportedly tracking towards $100m by early 2026.

Retail banks have traditionally relied on interest income and fees for revenue. Nowadays they contend with growing competition, shrinking margins, and fluid regulation, SAS said.

Banks with more than 3 to 5 million customers, strong digital engagement and loyalty programs are ideal FMN candidates, according to Reitinger.