APAC leads B2B cross-border payments revenue share at 38%

The region’s share was equivalent to $90.7b. and was followed by Europe with $73.7b.

Asia-Pacific’s (APAC) cross-border payments in the business-to-business (B2B) market registered the highest revenue per unit of payment flow share last year, making up 38% of the total, according to an FXC Intelligence report.

The region’s share was equivalent to $90.7b. APAC was followed by Europe ($73.7b), Latin America and the Caribbean ($29.3b), the Middle East ($20.1b), North America ($14.3b), and Africa ($11.4b).

Revenue per unit of payment flow varies by region due to differences in liquidity depth, competition and payment frictions. 

B2B revenue take rates are typically higher in regions with greater foreign exchange volatility and operational or compliance challenges. In contrast, regions with deeper liquidity and stronger competition tend to have lower take rates.

A significant share of B2B cross-border payments is processed through banks. 

More mature banking systems in regions such as North America and Europe contribute to lower regional revenue take rates. Meanwhile, regions with higher foreign exchange volatility and operational friction often record higher take rates. 

Although take rates in Asia-Pacific are higher than those in North America and Europe, they remain lower than in Latin America, the Middle East and Africa due to the region’s mix of markets with varying levels of liquidity, competition and payment infrastructure.

The global cross-border payments market reached a total addressable market (TAM) of $208t in 2025, according to data from FXC Intelligence. 

This includes $44t in retail cross-border payment flows and $164t in wholesale payments.

Retail flows cover payments for large enterprise goods and services, small and medium-sized business (SMB) goods and services, consumer-to-business (C2B), business-to-consumer (B2C), and consumer-to-consumer (C2C) transactions. 

Although wholesale payments account for most cross-border flows, they generate a smaller share of revenue compared to retail payments.

Wholesale payments represent 79% of global cross-border payment flows but only 26% of the total revenue. 

This is largely due to high competition, greater standardisation and tighter pricing across the wholesale market. In contrast, B2B SMB payments account for just 7% of flows but generate 31% of total revenues, the largest share among the segments.

B2B cross-border payments, which include transactions between businesses for goods and services, had a global market size of $34.8t in 2025. 

This is expected to grow by 47% to $51.2t by 2033, representing a compound annual growth rate (CAGR) of 4.9%. Between 2017 and 2025, the segment recorded a slightly higher CAGR of 5.1%.

Within the B2B segment, large enterprises accounted for a global TAM of $20.4t in 2025 and are projected to reach $30.6t by 2033, reflecting a CAGR of 5.2%. 

Large enterprise goods payments form the largest B2B category, with a TAM of $15.2t in 2025, forecast to rise to $21.9t by 2033 at a CAGR of 4.7%. 

Large enterprise services payments totalled $5.2t in 2025 and are expected to increase to $8.6t by 2033, representing a CAGR of 6.5%.