ANZ to replace ING brand with OnePath

Rebranding focuses on integrating lender’s Wealth group that pools lender’s insurance and fund management businesses.

ANZ Bank Group will drop use of the ING brand from November and rename its funds management and life insurance businesses - OnePath.

The change follows ANZ move to full ownership of its joint ventures with ING Group last November and the creation of a new organisational structure for the lenders Wealth group in Australia and New Zealand.

"ANZ has a clear aspiration to grow more aggressively in the large and rapidly expanding wealth market," said Philip Chronican, Australia chief executive at ANZ.

After the ownership change last November, ANZ is "putting in place the building blocks to deliver more distinctive and integrated propositions to our customers and to support growth in our Wealth business."

The new Wealth group includes the lenders existing ING Australia business, E*Trade, ANZ Private Bank and ANZ-branded investment lending and financial planning.

View the full story in TVNZ.

Follow the link for more news on

Also Read

Philippine banking assoc unveil new interest rate swap market

Hangzhou Finance and Investment cuts property asset dependence

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit