Credit card keyword searches in Australia skyrockets by 81%

Approximately 75% of keywords were related to activating a new credit card.

Australians using credit cards as keywords in online searches went up by 81% in 2022, according to a study by reward-based comparison platform Finty.

The study showed that almost all variations of ‘credit card’ used in keywords searches increased significantly versus in 2021.

Travel-related keywords experienced the strongest growth, up 53% on average from 2021 to 2022. 75% of keywords related to activating a new credit card also increased compared to a year ago.

One of the most popular keywords searches was ‘westpac low rate credit card’, which saw a 74% increase in 2022. This is followed by ‘velocity credit cards’ (73%), credit card offers (72%), and ‘nab rewards credit card’ (71%).

Meanwhile, keyword searches for ‘westpac activate card’ fell the most in 2022 at -312%. This is followed by ‘0 balance transfer’ (-136%), ‘balance transfer offers’ (-77%), and ‘0 interest credit card’ (-67%).

Follow the link for more news on

Finty

Also Read

Southeast Asian countries' credit growth diverges

Westpac cuts home loan, deposit interest rate by 0.25%

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit