Hang Seng enhances dementia-friendly services in branches

Each of its branches now has a trained dementia-friendly ambassador.

Hang Seng Bank has enhanced its dementia-friendly services.

All of its street-level branches now have a trained “dementia-friendly ambassador”, the Hong Kong-based bank said in a press release on 17 February 2025.

The bank has also earlier partnered with the Hong Kong Alzheimer’s Disease Association to train over 500 frontline staff with the knowledge and skills needed to better understand and serve customers suffering from dementia.

Hang Seng has also introduced Social Caring Counters at 20 branches. These provide priority counter services specifically designed to assist customers in need, especially the elderly.

The counters have reportedly facilitated over 150,000 banking transactions over the past year, according to Hang Seng Bank.

Hang Seng is also offering insurance protection for individuals with dementia, as well as their families and caregivers.

Hang Seng Insurance— Hang Seng’s wholly-owned subsidiary— has recently expanded protection to cover severe dementia with a designated life insurance plan.

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