Maybank is aiming for least a RM2.5 billion deposit growth from the new Save & Win Campaign and online savings account called M2U Savers, to strengthen its market leadership in the traditional deposit segment.
"As of May 2011, our market share for total traditional deposits stood at 17.8 per cent and occupied the top spot for the country," said Maybank deputy president and head of community financial services, Lim Hong Tat.
He added that for current and savings accounts retail market share, the company was also in the top spot at 24.5 per cent.
Lim said the Save & Win Campaign, being run for the second consecutive year from today until Dec 31, is to promote savings amongst the public while enabling customers to enjoy the benefits of new products introduced to meet their ever changing needs.
"Developing a good savings habit is among the key foundations for good financial planning.
"Customers can develop this when they are more aware of the range of savings products and the best available interest rates we offer," he said in a statement today.
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