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BANKING TECHNOLOGY | Tony Chua, India
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ICICI Bank to establish presence in Facebook

Opening account in the social networking site is one of its strategies to continue providing "superior banking services.

The country's largest private sector lender ICICI Bank will soon join social media platform Facebook, where it plans to allow its customers to access their bank accounts, among other services.

"... ICICI Bank will soon be present on Facebook. The ICICI Bank page (on the social media website) will include a one-of-its kind 'Your Bank Account' app through which you can access your bank account information while on Facebook," the bank's Executive Director Rajiv Sabharwal said.

In a new-year message to the bank's customers, Sabharwal said that the customers would also be able to get updates on exclusive offers through Facebook.

The bank is planning to join Facebook as part of its efforts to continue to provide "superior banking services" in 2012, in line with its 'Khayaal Aapka' (Your Care) philosophy, he wrote to the customers.

A number of companies in India and abroad are establishing a presence on social media platforms like Facebook to reach out to their customers and get new businesses.

A survey by workplace solutions provider Regus had said that Indian companies increased their usage of social networks like Facebook, blogs, microblogging site Twitter and other online platforms in 2011 to win new business.

View the full story in Economic Times.

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