Housing loans, online loans most popular in SEA: study

Analysts said the rise in home loans is likely caused by the region’s geolocation.

In the past 12 months, housing loans accounted for 46% of all lending-related search queries in the Southeast Asia region, according to a recent study by Robocash Group.

Online loans are the second most popular choice, comprising 30% of the market.

“According to the UN, Southeast Asia is one of the fastest growing regions in terms of both the urbanisation of the population and the rate of household growth. It follows that residents need funding to build their own homes.” analysts from Robocash said.

Furthermore, another contributing factor was the geolocation of Southeast Asia – the region surrounded by two major oceans – which caused flooding in coastal areas of these countries.

ALSO READ: SEA gains 8.1 million new fintech users in Q1: study

Credit cards rank next at 13%, followed by instalment loans at 3%, education loans at 3%, salary loans at 1%, auto & moto loans at 1%, and miscellaneous options at the remaining percentage.

The study conducted by Robocash encompassed Singapore, Thailand, Malaysia, Indonesia, Cambodia, the Philippines, Vietnam, Laos, Myanmar, and Brunei.

It utilised monthly data from Google Ads spanning from January 2020 to April 2023.

A total of 88 combinations of lending-related keywords were used, and the data were categorized into broader groups including Auto & Moto loan, Salary loan, Home loan, Education loan, Credit card, Instalment loan, Online loan, and others.

Also Read

PH banks maintained loan standards in Q1

Indonesian banks gave out more new loans in Q1

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit