Why do Singapore banks dominate brand value rankings?

Resilient balance sheets and steady growth are amongst the key reasons.

DBS remains Singapore’s most valuable brand for the 14th straight year, with a 7% brand value increase, according to a study by Brand Finance.

Southeast Asia’s biggest bank by asset-size was valued at $18.6b in 2026.

Banking remained the most influential sector, supported by resilient balance sheets, sustained credit activity, and continued regional expansion, according to Brand Finance.

OCBC Bank ranked second after DBS in the banking sector and third overall in the Top 100 list. Its brand value rose 7% to $6.8b, which reflected steady growth despite intensified competition in the banking sector, the study said.

“Strategic moves, including increasing its stake in Great Eastern Holdings and pursuing regional expansion opportunities, continue to support its long-term growth and market relevance,” Brand Finance wrote.

UOB ranked fourth in 2026. Its brand value rose 10% to $6.8b.

“The brand’s performance is underpinned by strategic portfolio management, including the sale of its 20% stake in Orix Leasing Singapore, which strengthened capital structure and liquidity,” the report said.

In terms of strength, Bank of Singapore was named the strongest brand amongst banks and the third-strongest amongst all companies in the city. Its brand value is $859m, with an AAA+ rating.

“Strong performance in wealth management, supported by client growth, new product offerings, and enhanced advisory services, has reinforced its reputation as a trusted and premium financial partner across Asia,” Brand Finance said.

In addition to financial performance, Bank of Singapore reportedly enhanced its market reputation through digital innovation, improved client experiences, and strategic initiatives targeting high-net-worth segments across Asia.