CIMB commits to private wealth push across Malaysia and ASEAN

It aims to use wealth revenue to sustain a NOII contribution of 33% to 34%.

CIMB Group Holdings Berhad is strengthening its affluent wealth proposition, with plans to launch CIMB Private Wealth in Malaysia in mid-2026 and other markets throughout the year.

“CIMB aims to deepen relationships with high-value clients through an integrated offering spanning wealth management, deposits, financing and investment advisory,” said Haniz Nazlan, CEO, group consumer banking at CIMB.

“Our ambition is to grow our Wealth Asset Under Management (“AUM”) two-fold and deliver stronger wealth and cross-sell revenue by 2030, enabling us to sustain a Non-Interest Income (“NOII”) contribution between 33%-34%,” he added.

“Islamic wealth markets like Indonesia and Malaysia continue to outpace the conventional segment,” the bank said in a press release published in April.

The group said it is committed to expanding its presence in ASEAN’s affluent and wealth segment as part of its Forward30 strategy.

ASEAN’s affluent segment is expected to grow by 5% to 6% per annum, to 65% to 70% of its total population by 2030.

CIMB said that it has invested in “deeper, insight-driven portfolio reviews”, and curated wealth events and market intelligence. These are supported by a dedicated Chief Investment Office (CIO) and personalised Relationship Manager advisory.

CIMB Private Wealth went live in Indonesia in January 2026.

“Our strategy is to scale selectively, prioritising profitability, capital discipline and client quality over volume growth. The launch of CIMB Private Wealth is a strategic initiative for CIMB Niaga to support customers in building sustainable wealth,” said Lani Darmawan, president director and CEO at PT Bank CIMB Niaga Tbk.