Hong Leong Bank will open 20 new branches for its new sub-brand, Mach by Hong Leong Bank, in the next two years.
This was revealed by Group Managing Director Datuk Yvonne Chia, who added that the bank will invest US$12.58 million for the expansion.
According to Chia, Mach by HLB embodies a modern lifestyle banking customised for the Gen Y segment, referring to those born after 1980.
The brand engages the market with a new concept bringing together 'bricks and clicks' to best serve the next-generation consumers with a dedicated packaging of 'life-starter' products that are adapted to their lifestyles.
The bank expects to secure 25,000 new customers in the first year of launch, she said.
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