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BRANCH BANKING | Cesar Tordesillas, Malaysia
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Malaysia's Hong Leong Bank to open 20 "Mach" branches

Hong Leong Bank will open 20 new branches for its new sub-brand, Mach by Hong Leong Bank, in the next two years.

 

This was revealed by Group Managing Director Datuk Yvonne Chia, who added that the bank will invest US$12.58 million for the expansion.

According to Chia, Mach by HLB embodies a modern lifestyle banking customised for the Gen Y segment, referring to those born after 1980.

The brand engages the market with a new concept bringing together 'bricks and clicks' to best serve the next-generation consumers with a dedicated packaging of 'life-starter' products that are adapted to their lifestyles.

The bank expects to secure 25,000 new customers in the first year of launch, she said.

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