Reshaping global investing access with Longbridge’s ‘0 Fees’ strategy, AI-driven platform

Longbridge empowers everyday investors with its zero-fee* and AI-first brokerage model that delivers advanced tools and access to the US, Hong Kong, and Singapore.

The appetite for seamless and affordable access to major markets like the United States, Hong Kong, and Singapore is now stronger than ever, as global investors increasingly seek opportunities beyond their borders. Traditional brokerage models, with their complex fee structures, fragmented user experiences, and outdated tech stacks, cannot meet this demand. 

Bringing a solution to this challenge is Longbridge, a next-generation digital brokerage born from fintech innovation and powered by artificial intelligence. Longbridge, being fast, borderless, cost-efficient, and user-centric, represents a new blueprint for global financial services.

Longbridge delivers advanced tools, low entry barriers, and real-time market intelligence to everyday investors. 

Legacy platforms are hindered by latency and fees, and Longbridge addresses these with its cloud-native and AI-first infrastructure that empowers users with its speed, scale, and transparency.

Breaking the fee barrier
Longbridge’s “0 Fees”* strategy has challenged decades-old brokerage norms by removing three key costs: 0 commission^ trading fees, 0 platform fees, and 0 custody fees. 

This initiative made the company the only brokerage in Singapore currently offering full-fee transparency and zero-cost investing across US, HK, and SG markets.

By removing cost friction, Longbridge is lowering the barrier for a new wave of cross-border retail investors. “0 Fees”* reframes the user expectation in markets where trading costs have long hindered participation. 

Built around AI

What truly differentiates Longbridge is its identity as an AI-first brokerage. AI is not only a layer AI on top of its legacy systems, but it has built itself around artificial intelligence from the ground up.

Its tools, amongst which is its proprietary investment assistant PortAI, help bridge the gap between professional insights and retail investors. PortAI is powered by large language models and connected to real-time financial data via Longbridge’s integrated Model Context Protocol (MCP). These features allow the tool to transform raw data into actionable insights in real time, offering dynamic insights, portfolio analysis, and data-backed decision-making support.

Under the hood, Longbridge’s cloud-native architecture ensures real-time trading execution, seamless data flow across markets, and the ability to scale across geographies without latency or service degradation. 

Furthermore, it features Stock Fundamental Overview, Industry Chain Maps, and in-depth analytics, which gives users the confidence to navigate global markets. The platform supports access to more than 32,000 financial products, including stocks, REITs, ETFs, warrants, CBBCs, options, and mutual funds in major global markets.

Empowering everyday investors

Longbridge democratises access to data, analytics, and decision-making tools. This bridges a historical gap between retail and institutional investors. Users can now leverage tools once reserved for hedge funds and banks without the cost or complexity.

Most importantly, this innovation doesn’t come at the expense of trust, as it is regulated by the Monetary Authority of Singapore (MAS). Longbridge maintains a strong compliance posture and ensures data security, market integrity, and investor protection at every step.

Growth and opportunity ahead

Longbridge has recorded rapid user growth in Southeast Asia and is set to achieve its ambitious plans to expand further into other global markets. It is setting the pace for what the next generation of digital brokerage will look like.

As opportunity comes with challenges, sustaining zero-fee* models whilst maintaining profitability requires scale and focus on user value. Fortunately, Longbridge banks on its ability to adapt and evolve, particularly through AI and cloud technologies, as its core key to navigating the dynamic future.

The convergence of financial services and cutting-edge technology is not just a trend but the future. Longbridge, as a key player, exemplifies this shift and has proven itself efficient as an alternative to the old brokerage playbook. 

The world of investing becomes more global, digital, and data-driven, and platforms like Longbridge are redefining the experience. For investors across Asia and beyond, the company, more than just being a brokerage, is a smarter, simpler, and more empowering way to invest.

For more information about Longbridge’s offerings, visit longbridge.com.

^Other fees apply.

*Terms and conditions apply.

Disclaimer: Long Bridge Securities Pte. Ltd. (Co. Reg. No. 202111825D) (“Longbridge Singapore”) provides an execution-only service. The information provided in this article is intended for general informational purposes only and should not be interpreted as investment advice, an offer, or a recommendation to buy or sell any financial instruments or securities. This content does not consider your individual holdings, financial circumstances, or investment objectives and may not be suitable for all investors. You should review the relevant promotional terms and consult an independent financial adviser if you are unsure about the suitability of any investment. All investments carry risk, including the potential loss of principal. Market conditions, including volatility and liquidity, may impact the execution of trading strategies or features. Longbridge Singapore makes no representation or warranty as to the accuracy or completeness of the information provided and accepts no liability for any loss or damage (whether direct, indirect, or arising from negligence) resulting from reliance on or actions taken based on this information. Where personal data is used in connection with features such as PortAI, all data is processed and protected in accordance with the Personal Data Protection Act of Singapore. Longbridge Singapore implements safeguards to ensure the secure handling, storage, and use of client data, and does not share personal data with third parties without consent. Please refer to the relevant terms and conditions on our website for more details. This advertisement has not been reviewed by the Monetary Authority of Singapore.